Trader Vic’s Names Rhett Rosen as Chief Executive Officer
SAN FRANCISCO, CA; April 12, 2019) Today named Rhett Rosen as Chief Executive Officer of the iconic restaurant group. In his new role, Rosen will be responsible for all strategic development, brand innovation and leadership initiatives for the famed tiki brand’s expanding portfolio. Rosen will also oversee the continued growth of Trader Vic’s Mexican inspired brand, Señor Pico, with the new location set to open in Dubai later this year.
“We are excited that Rhett has agreed to lead Trader Vic’s international portfolio, and are confident that his industry knowledge, strong leadership skills and extensive hospitality experience will usher in a new chapter for the brand,” said Charles C. McGettigan, Chairman. “Rhett’s deep understanding of two strategically important areas – brand identity and global market potential – makes him an ideal choice to drive innovation for the iconic 85-year old brand.”