Tagged: 90 Years History

Trader Vic's Celebrates Their 90th Anniversary

San Francisco, CA - January 18, 2024 - Trader Vic's, the legendary tropical-themed empire, is raising a glass to commemorate an extraordinary 90 years of culinary innovation, unparalleled ambiance, and the creation of their iconic ‘Mai Tai’ cocktail. From its humble beginnings in a small Oakland, California bar known as ‘Hinky Dinks’, Trader Vic's has evolved into a global brand that continues to captivate audiences worldwide.

Culinary Evolution and Global Milestones

Trader Vic's roots trace back to 1934, when founder Victor Bergeron transformed ‘Hinky Dinks’ into an island paradise, laying the foundation for an empire that would redefine culinary experiences. Bergeron pioneered exhibition cookery, introducing Chinese wood-fired ovens, grazing menus, and multi-ethnic fusion cuisine. The brand became the first of its kind to introduce once-exotic ingredients like Morel mushrooms, Malagasy green peppercorns, and kiwi fruit. In honor of the 90 years establishment, each Trader Vic’s flagship worldwide will activate special celebratory menus offering nostalgic nods to signature cocktail creations throughout the eras of each decade. Cocktails to be featured include classics like the “Era' Cocktail Name” and many more.

Significant Anniversaries in 2024

In addition to Trader Vic's 90th anniversary, 2024 marks significant milestones for the brand. The iconic ‘Mai Tai’ cocktail will celebrate its 80th anniversary, while the anniversaries of Trader Vic's locations in Dubai and UAE with 30th years and Tokyo’s 50th add additional layers of celebration.

A Family Tradition and Enduring Legacy

Eve Bergeron, the granddaughter of Trader Vic and an instrumental partner, reflects on the brand's journey, stating, "As we celebrate Trader Vic's remarkable 90-year journey, we are honoring the legacy of my grandfather, Victor Bergeron, and the countless guests and enthusiasts who have been an integral part of this incredible story." 

Vision for the Future

Rhett Rosen, CEO of Trader Vic’s, expresses gratitude, saying, “As we commemorate 90 years of Trader Vic's, it's a momentous occasion to reflect on the brand's enduring legacy and global impact. Trader Vic's has not only been a pioneer in the culinary world but a symbol of cultural fusion and unparalleled hospitality.” Looking ahead, Rosen adds, “We are excited about the next chapter, remaining committed to delivering exceptional experiences and expanding the Trader Vic's legacy across borders. 

The Growth of the 'Trading Post'

In conjunction with its milestone celebrations, Trader Vic's reflects on the remarkable growth of its e-commerce platform, the ‘Trading Post’. Originally launched in 2014, the Trading Post has become a thriving online hub, offering a wide array of Trader Vic's products nationwide in the United States. As part of the 90th-anniversary festivities, the Trading Post will feature exclusive promotions and limited-edition offerings.
Celebrate the 90th Anniversary of Trader Vic's all year with the limited edition Mai Tai Glass. 

A Global Presence

With its unique charm, Trader Vic’s now encircles the globe, boasting the most extensive selection of rum-based cocktails worldwide. The global expansion has not only showcased Trader Vic's commitment to authenticity but also its ability to adapt and thrive in diverse cultural landscapes.

Looking Towards the Future

Rosen comments, “As the brand looks towards the future, it continues to innovate and evolve, with plans for further expansion and the introduction of new concepts under the Trader Vic's Hospitality Group umbrella.”

Stay Connected and Join the Celebration

For more information on Trader Vic’s 90th Anniversary celebrations at each location, events, and news, please visit: Trader Vic’s Website. To purchase the 90th Anniversary limited edition glass, along with Trader Vic’s commemorative collector’s items, special merchandise, and more, please visit the Trading Post store website: Trading Post.

About Trader Vic’s 

With 19 locations globally in the United States, Middle East, and Asia, Trader Vic’s Worldwide is known for its authentic, island ambiance and world-famous Tiki cocktails. Home of the Original Mai Tai®, created in 1944 by Victor “The Trader” Bergeron, the legendary cocktail has become the most replicated tropical drink of all time. Offering innovative multi-ethnic fusion cuisine set in a paradise escape, Trader Vic’s is a can’t-miss destination. Visit Trader Vic’s Website for more information, and connect with Trader Vic’s on Facebook, Instagram, and TikTok.
For press inquiries, please contact press@tradervics.com