TIKI IS NOT A DRINK, it’s a lifestylE
From his travels around the world, Trader Vic drew inspiration for the cuisine, cocktails and décor that would define tiki culture. Today, Trader Vic’s continues to deliver more than a meal, offering an escape to an island experience.
SCROLL TO JOURNEY THROUGH OUR HISTORY
Vic "The Trader" Bergeron opened a cozy bar named Hinky Dinks in Oakland, California.
Hinky Dinks transformed into Trader Vic's, shedding its rustic roots to become an island paradise.
The Mai Tai was created, a simple rum cocktail featuring 17-year-old J. Wray & Nephew Rum, lime juice, orange curaçao, orgeat, and rock candy syrup.
Trader Vic's Book of Food and Drink was published, marking the first time such a vast collection of cocktail recipes was documented in a single book.
Trader Vic introduced the Mai Tai to the Hawaiian Islands, partnering with the Matson Steamship Lines to serve drinks at the Royal Hawaiian, Moana, and Surfrider Hotels.
Trader Vic's first overseas location opened in London at the Hilton on Park Lane.
"Senor Pico," an Early California Mexican restaurant, debuted at Ghirardelli Square in San Francisco.
Trader Vic's made its debut in Asia with a restaurant in Tokyo.
Warren Zevon's song, Werewolves of London, mentions him enjoying a Pina Colada at Trader Vic's. Ahhhoooooo!
Trader Vic's San Francisco was honored to host the Queen of England, marking her first public restaurant dining experience.
Trader Vic’s expands to the Middle East with its first location in the UAE.
To commemorate the cocktails origin, August 30th was designated by Proclamation of the Mayor of Oakland as the Official Mai Tai Day.
Present Day: on the eve of celebrating its 90th anniversary in 2024, the company continues to expand and has recently formed Trader Vic’s Hospitality Group which encompasses multiple concepts under its banner.
BUY A Piece of history
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“It is always with great pleasure that I look back and reminisce on the important part that rum has played in the molding of empires.”